Sale And Buying A Business

Once you have made contact with a new prospect, or acquired a new customer, how do you help them remember your local business information? This is smart planning for long-term success for your small business.

Your small business needs a break from the grind of attracting new customers. Repeat business and generating new business from a contact list can increase your bottom line dramatically.

So how do you keep in touch with people?

1. Build an email list with Get Response or another brand of autoresponder. All you need is a name and email address and you can follow up right into their in box.

This is an easy way to create a mailing list and follow up with it. You can start one list for your current customers and one for your prospects.

Publishing an ezine, or electronic newsletter as it is known, is a good way to keep in touch with both lists. The more subscribers to your list the more income they can bring to your business. Plus this is a good way to keep your local business name in front of them.

2. Create a blog and add articles a few times a week. Invite people to keep up to date using your RSS Feed. Google owns Feedburner and this is an easy way for you to get new subscribers and maintain contact.

Corporate intelligence encompasses a wide range of strategic security activities including risk management, security consulting, competitive market analysis, and workplace violence.

Some companies provide all source and open source intelligence analyses and products to government agencies and larger corporations with global operations. Nearly every company, to one extent or another, conducts research and analysis on competitors and markets affecting their service or product lines.

There are some common skill-sets that are a must-have for corporate intelligence professionals, including how to effectively and efficiently conduct open source research and analysis, threat assessments, applied critical thinking and logic, as well as effective report writing.

What is true for foreign and national intelligence analysts employed by Government is true for intelligence analysts employed in the private sector; they must both understand the fundamentals of how to collect, process, evaluate, and validate information as well as develop and utilize adequate and appropriate sources and methods.

Companies may supplement in-house research by outsourcing their competitive intelligence (also known as market intelligence or business intelligence) needs to third-party entities that may focus exclusively in corporate intelligence collection and analysis.

Major corporations may also have their own “intelligence” units that focus on mapping industry trends, identifying risk factors for new or ongoing initiatives, as well as understanding future needs and requirements of customers (which may range from individual consumers to large government agencies).
In the case of the later, companies may hire former military intelligence officers or civilian intelligence professionals (analysts, collectors, managers, etc.) as research analysts and intelligence specialists.